PCProtectionPlus™

Revenue for you, comprehensive computer protection for your customers

Your customers’ needs

The growth in the PC and laptop marketplace continues to be extraordinary. Over 72 million were sold in Europe last year, an increase of 17%. In turn this has created a fast-growing consumer need for more protection from fraud, viruses, spam, spyware and even just everyday damage to equipment we now see as such a vital part of our lives.

Affinion International's PCProtectionPlus™ gives you the means to provide your customers with peace of mind when protecting their PCs. As well as offering a suite of protection products, we also cover against fraud if it should occur. This will not only help consolidate their trust in your brand, it will also provide you with a substantial new revenue stream with no financial investment whatsoever required from your business.

Under the umbrella of our parent company Affinion Group, a leader in this area with 3,500 employees, Affinion International is helping brands build a more profitable relationship with close to 117 million customers worldwide. This huge depth of experience has allowed us to build an extraordinary fund of marketing knowledge and to continue to develop new products and services that are perfectly suited to changing customer needs and channel usage. PCProtectionPlus™ is one of a range of solutions that we can offer to help you deliver more income from your customers and to extend your brand relationship with them.

A compelling product proposition

PCProtectionPlus™ has been designed to give your customers a truly comprehensive solution to their concerns about PC security, for themselves and their family. There are three essential elements to the solution:

A full range of software from F-Secure, providing powerful virus, spam and spyware protection, a firewall and parental control system to ensure appropriate PC use by all family members. Fraud protection, with up to £10,000 of cover against identity theft with support from our unique Fraud Resolution Service, along with one free credit report.
Insurance cover in case of accidental damage to your computer or damage from viruses.

This is a product that is designed to take away your customers’ concerns about using their PC. These concerns continue to grow in the face of ongoing media coverage which highlights the dangers that we are exposed to through our use of the internet. With the unique addition of extra features such as fraud and damage protection, we are providing a solution which goes way beyond that of standard, packaged software.

What do we deliver for our partners?

Our way of working is very simple and transparent. Our track record means we are able to offer you a substantial commission and take the financial risk out of any partnership through our investment in marketing, maintaining and delivering PCProtectionPlus™. In essence, all we require is for you to give us an understanding of your customer data – we will do the rest. Moreover, we do not ask for any financial commitment from you.

Our clear goal is to build your brand in a profitable way so as to deliver a revenue stream to both our businesses. All communications to customers are from your brand; they have a relationship with you and not with us. Guidelines and standards are always agreed upon and signed off. The same goes for any telephone or online contact; we have a contact team of over 600 skilled agents. If required we can also help you to use your own customer touchpoints to drive cross-sell and upsell opportunities.

How do we do it?

Our greatest area of expertise, alongside innovative product development, is in marketing. By using our wealth of experience and our powerful data models, we are able to select those customers on your file who are most likely to take up the PCProtectionPlus™ product.

Computer protection is a market that is growing and developing at a rapid pace. Through a partnership with Affinion International, you can ensure that your customers benefit from a very comprehensive protection and insurance solution - one which can also provide you with a major new revenue stream, as well as affirming their trust in your brand and building customer loyalty.

Summary

Affinion International's PCProtectionPlus™ offers the definitive combination of software protection and insurance cover to the marketplace. We realised that the PC and laptop market is still growing rapidly and therefore we created a product that reflected that growth – at a time when PC fraud and damage are rapidly increasing.

Key market facts

The PC and laptop market is still showing rapid growth, with over 72 million sold in Europe last year. Affinion International PCProtectionPlus™ offers you the chance to provide a unique combination of software protection and insurance cover for your customers.

PCProtectionPlus™ main benefits

The three core elements of the package provide your customers with a truly comprehensive level of PC protection and insurance cover to meet all their needs in this area:

A full range of software from F-Secure, providing powerful virus, spam and spyware protection, a firewall and parental control system. Fraud protection, with up to £10,000 of cover against identity theft giving support from our unique Fraud Resolution Service.
Insurance cover in case of accidental damage to your computer or damage from viruses.