Other areas of the leisure economy are also developing fast. Major theme parks are taking £180m per year, tenpin bowling is around the same size, historic buildings have an annual revenue of over £220m (Source: Mintel British Lifestyles, Special Report, March 2005).

At Affinion International we have put together a market leading partnership with two of the most famous brands in the leisure sector, lastminute.com and Ticketmaster UK. The whole purpose of this is to provide your business with access to a rapidly growing and very considerable revenue stream with no financial investment on your part, as well as helping you to use the enjoyment of leisure activities as a means of developing a closer customer relationship with your brand.

Under the umbrella of our parent company Affinion Group, a leader in this area with 3,500 employees, Affinion International is helping brands build a more profitable relationship with close to 117 million customers worldwide. This huge depth of experience has allowed us to build an extraordinary fund of marketing knowledge and to continue to develop new products and services that are perfectly suited to changing customer needs and channel usage. LeisureTime™ is one of a range of solutions that we can offer to help you deliver more income from your customers and to extend your brand relationship with them.

A powerful leisure proposition

Our extensive research into consumer leisure activity and preferences has enabled us to develop a service which offers a unique combination of benefits, including:

• A market-leading discount of 25% on food and drink at up to 1,000 UK restaurants. There are no usage limits and your customers can view details and book tables online.
• A guaranteed 10% discount on all events available through Ticketmaster UK, from plays and comedy through to rock concerts and opera. 
• Discounted entry into over 100 leading UK attractions.
• A 2 for 1 price offer on a range of activities (from golf lessons to massage) plus a 10% discount on some unforgettable experiences (from balloon flights to tank driving!).

This is an impressive collection of benefits which we believe could act as a compelling support for your brand’s relationship with its customer base, as well as delivering a new revenue stream allowing you to tap into one of the fastest growing sectors of consumer spend.

What do we deliver for our partners?

Our way of working is very simple and transparent. Our track record means we are able to offer you a substantial commission and take all the financial risk out of any partnership through our investment in marketing, maintaining and delivering the LeisureTime™ service. In essence, all we require is for you to give us an understanding of your customer data – we will do the rest. Moreover, we do not ask for any financial commitment from you. Our clear goal is to build your brand in a profitable way so as to deliver a revenue stream to both our businesses. All communications to customers are from your brand; they have a relationship with you and not with us. Guidelines and standards are always agreed upon and signed off. The same goes for any telephone or online contact; we have a contact team of over 600 skilled agents. If required we can also help you to use your own customer touchpoints to drive cross-sell and upsell opportunities.

How do we do it?

Our greatest area of expertise, alongside innovative product development, is in marketing. By using our wealth of experience and powerful data models, we are able to select those customers on your file who are most likely to take up the LeisureTime™ proposition and engage them with the best range of benefits available. The leisure market remains one of the most remarkable success stories over the last few years, and that growth is set to continue and even accelerate. The partnership we are proposing between you and Affinion International will allow you to satisfy your own customers’ needs in this area, building up further brand equity and providing a revenue stream to deliver straight to your bottom line.

Summary

The last ten years has, perhaps not unexpectedly, seen a substantial increase in leisure activity, which is why we developed a product to reflect this industry’s development.

In Affinion International LeisureTime™ we have delivered a product which offers a host of attractive discounts and incentives to attract and reassure customers.

Key market facts

The leisure economy has been one of the massive economic success stories of the last ten years. Affinion International offers a unique way for your brand to take financial advantage of this success. The bare facts of growth are compelling; here are just
a few examples across various sectors:

• Eating out accounts for a consumer spend of £28bn per annum, an increase in excess of 25% since 2000.
• Theme parks generate a revenue of £180m a year.
• Tenpin bowling generates a revenue of £177m a year.
• Historic buildings generate a revenue of £228m a year.

Affinion International LeisureTime™ main benefits

A truly unique service for your customers, underpinned by our relationship with two of the leading leisure brands, lastminute.com and Ticketmaster UK. We can provide:

• A market leading 25% discount on food and drink at up to 1,000 UK restaurants with no usage limits; your customers can view details and book tables online.
• A 10% discount on all events available through Ticketmaster UK.
• Discounted entry into over 100 leading UK attractions.
• 2 for 1 price offer on a range of fun activities and 10% off some unforgettable experiences.