Average spends are also impressive with over $1,700 per capita per annum as a European average and $2,125 in the UK (Source: Mintel European Leisure Travel Industry, Travel & Tourism Intelligence 2003). With over 20 years of travel experience and close to two million travel customers, Affinion International has an enviable track record in helping brands to take advantage of this exciting marketplace. Travel is one of the areas of concessionary spend which your customers most enjoy and most value.

Under the umbrella of our parent company Affinion Group, a leader in this area with 3,500 employees, Affinion International is helping brands build a more profitable relationship with close to 117 million customers worldwide. This huge depth of experience has allowed us to build an extraordinary fund of marketing knowledge and to continue to develop new products and services that are perfectly suited to changing customer needs and channel usage. TravellersAdvantage™ is one of a range of solutions that we can offer to help you deliver more income from your customers and to extend your brand relationship with them.

A perfect solution for today’s travel market

We fully appreciate just how competitive and dynamic the travel marketplace has become. Consumer demands for value and for a range of experiences are complex and changing, from the annual family holiday through to an exotic destination to suit a single traveller. Using all our experience, knowledge and connections with class leading providers, we are able to offer a range of very compelling customer benefits which really differentiate our travel offer. These include:

• A free European flight on sign up to the programme (the customer just pays the taxes).
• A full service travel agency, offering a guaranteed extra 5% off the lowest price available at time of booking and assistance whilst abroad with the Holiday Helper travel concierge service. A discount of up to 60% in over 21,000 hotels worldwide.
• Free membership to Priority Pass, the largest global VIP lounge  access programme.
• Discounted entry to over 100 leading UK attractions plus discounted activities and experiences.

Our own research, customer feedback and deep connections with class-leading travel partners mean we are able to maintain a unique set of benefits under the TravellersAdvantage™ banner. This, in turn, means you can provide your customers with high quality, varied and good value access to the world of leisure travel.

What do we deliver for our partners?

Our way of working is very simple and transparent. Our track record means we are able to offer you a substantial commission and take all the financial risk out of any partnership through our investment in marketing, maintaining and delivering the TravellersAdvantage™ Service. In essence, all we require is for you to give us an understanding of your customer data – we will do the rest. Moreover, we do not ask for any financial commitment from you.

Our clear goal is to build your brand in a profitable way so as to deliver a revenue stream to both our businesses. All communications to customers are from your brand; they have a relationship with you and not with us. Guidelines and standards are always agreed upon and signed off. The same goes for any telephone or online contact; we have a contact team of over 600 skilled agents. If required we can also help you to use your own customer touchpoints to drive cross-sell and upsell opportunities.

How do we do it?

Our greatest area of expertise, alongside innovative product development, is in marketing. By using our wealth of experience and powerful data models, we are able to select those customers on your file who are most likely to take up the TravellersAdvantage™ proposition and engage them with the best range of benefits available.

All of this means we can provide a travel proposition which can build a very strong revenue stream for both our businesses, and help to build a new close and valued connection between your customers and your brand. Our customer satisfaction levels mean that this connection will be maintained – our statistics speak for themselves; over 90% of active members express satisfaction with the value provided and over 80% say their next travel booking will be through the service. This helps us to ensure a long term revenue stream and ongoing customer loyalty.

Summary

Over 20 years' experience in travel has culminated in the ultimate product offering in the marketplace, Affinion International TravellersAdvantage™. It is a comprehensive package which takes into account all aspects of consumer requirements, with some added value incentives to support the product offering to your customers.

Key market facts

With over 20 years' travel experience and close to 2 million travel customers, Affinion International has an enviable track record in helping brands to take advantage of this massive market. A market which:

• Accounts for 12% of consumer spending across Europe.
• Has an annual average per capita spend of $1,700 ($2,125 in the UK).
• Offers consumers an increasing range of exciting, great value holiday experiences to meet all consumer needs.

Affinion International TravellersAdvantage™ main benefits

We recognise just how competitive and dynamic the travel marketplace has become. Using all our experience, knowledge and connections with class leading providers, we are able to offer a package of very compelling customer benefits, including:

• A free European flight on sign up to the programme (the customer just pays the taxes).
• A full service travel agency, offering a guaranteed extra 5% off the lowest price available at time of booking and assistance whilst abroad with the Holiday Helper travel concierge service. A discount of up to 60% in over 21,000 hotels worldwide.
• Free membership to Priority Pass, the largest global VIP lounge access programme.