Package

When a customer chooses to pay a fee for value that they perceive the revenue generated will be sustainable into the medium term. It is this simple principle that has under-pinned the success of packaged banking programmes in the USA and Europe.

With price competition intense in the current account market such that the intrinsic utility of a current account is rarely sufficient to command a price, the packaging of our non-financial benefits alongside traditional banking services has enabled banks to deliver new and sustainable value to their customers.

In the USA and in Europe, Affinion International and the Affinion Group have been at the forefront of developing packaging strategies and delivering benefits in their support.  We currently support 257 packaged accounts across 11 countries in the UK and Continental Europe and are continuing to develop new ideas and ways of marketing the approach.

Rarely are packaged programmes the same from client to client. Our consultative work ensures that we bring to each client the benefit of our experience whilst our learning attitude ensures that we understand and tailor programmes to each set of circumstances and that we mix packaged and retail approaches to maximise opportunity. This is truly an area where strategic partnership has been key to the success that we have brought to our clients.

• Strategic Partnership
  • Retail
  • Package
  • Loyalty