About Us
A bit about us
The Affinion International proposition is to bring to you our extensive experience in helping brands to build new revenue and increased loyalty by meeting more needs in their customer bases. Our marketing skills, innovative product set and full service capability means we are able to provide full turnkey solutions to our partners; we are even prepared to fund marketing costs as we are able to accurately predict customer revenue streams.
Under the umbrella of our parent company Affinion Group, a leader in this area with 3,500 employees globally, Affinion International is helping brands build a more profitable relationship with close to 117 million customers worldwide. This huge depth of experience has allowed us to build an extraordinary fund of marketing knowledge and to continue to develop new products and services that are perfectly suited to changing customer needs and channel usage. From our roots in providing packaged products for retail bank accounts, through to our latest stand-alone product offerings, we are able to offer expertise that builds genuine value. This value is currently worth over £200m per annum to leading UK brands.
What do we deliver for our partners?
Our way of working is very simple and transparent. We create successful marketing programmes through the deployment of relevant and attractive products that consumers are willing to engage with through payment of a continuing subscription fee. Our Global experience means that we are able to take the financial risk out of any partnership not only by the way we can underwrite the costs of our retail products but also through our investment in their marketing and servicing and the substantial commission that we can pay to you from the subscription revenues that they drive.
In essence, all that we require is an understanding of your customer base and then we take over from there. We do not ask for any financial commitment from you. Our clear goal is to build your brand in a profitable way so as to deliver a revenue stream to both our businesses. All communications to customers are from your brand; they have a relationship with you and not with us. Guidelines and standards are always agreed upon and signed off. The same goes for any telephone or online contact; we have a contact team of skilled UK agents. If required, we can also help you to use your own customer touchpoints to drive cross and upsell opportunities.
How do we do it?
The real Affinion International core competence is in marketing - our ability to engage your customers with highly relevant products that suit their lifestyles, offering excellent value for money. Our use of fully tested marketing communications is currently delivering response rates in the UK of over 3% to acquisition mailing programmes, and up to 45% using our call transfer approach from any inbound customer enquiries. These are class-leading response figures and it is our ability to deliver in this area which allows us to take on the marketing risk, so you can have complete confidence in our ability to deliver revenue, customer loyalty and brand differentiation. Our powerful data modelling approach means we can match your customer file to appropriate product information, thereby maximising new opportunities.
The Affinion International product range is extensive and growing all the time. Moreover, we are able to offer products on a standalone or blended basis to suit your needs.
Our product range includes:
- Sentinel® Card Protection
Card Protection providing three tiers of card protection to over five million UK individuals. - PrivacyGuard®
Providing information and full protection against the fast growing problem of identity theft. - PCProtectionPlus™
A full package of software protection and fraud insurance for PC users. - LeisureTime™
A unique range of leisure offers, including a 25% discount at over 1,000 restaurants with a 10% discount on Ticketmaster UK events. - TravellersAdvantage™
Guaranteed 5% reduction against lowest price holidays, free airport lounge access and one free European flight (taxes only to pay).
Who do we do it for?
Affinion International has an impressive global client list, including many of the world’s most famous brands. For all of these clients we have a clear track record of building new revenue streams, greater customer loyalty (a wider product holding invariably leads to less attrition) and valuable brand differentiation. With our new, and dynamic UK Management team in place, our aim is to build on these strong foundations and extend our relationships with new brand partners.
What’s next?
We have never been interested in high pressure sales meetings or wasting the time of our prospective partners. We are very confident that the Affinion International track record speaks for itself. When we come to an agreement, we are able to deliver revenue in a matter of weeks; in some cases we even provide an advance payment, such is our confidence in our ability to market. All we ask for is an hour of your time to discuss the joint opportunities and explain how we can build up a compelling business case for a successful partnership.